“…an innovative but proven approach that you can use to reduce empty shops numbers in your place…”
The approach can:
* help reduce the number of vacant units in your town or city centre,
* improve the mix of businesses, and
* tackle the negative impact on the look and perception of your place that empty shops can have.
It gives you:
* a better understanding of the real story behind your headline vacancy rate, and
* a clearer guide to the policies and projects your place needs to improve this key metric.
* easily transferable, so that
* once learned and embedded your council, BID, town team or local group can run it yourselves. And that’s crucial to the ‘Academy’ ethos. Sharing this approach so that local #placemaking teams develop the skills to adopt and run it long term, rather than it be a task & finish project.
“…that knowledge has great value in today’s market – it’s a commodity needed by many.” from LinkedIn
The approach has 4 elements:
+ Audit – list your existing vacant units and any that might soon become so, and assess any business type gaps in your town or city centre mix to identify what would be good additions.
+ Engage – build and maintain strong relationships with agents and landlords as well as existing businesses so that you understand the back story of each vacant unit, and become a trusted point of contact to get updates when there are changes.
+ Encourage – the lettings process both via agents and landlords, and would-be occupiers, especially those on the target list, including ‘meanwhile…’ use* where that can help, and establish a role as a go-to for businesses looking to establish a presence in your place.
+ Promote – use your social media outputs (and traditional media where available and supportive) to share positive updates on progress with your communities, the property sector, existing businesses and would-be occupiers.
“Good call to share your knowledge – so many towns need people like you…!” from LinkedIn
*The ‘Meanwhile…’ toolkit is a detailed 4-step guide to developing and running #popupshop projects.
To discuss how the ‘audit, engage, encourage, promote’ approach to reducing vacant unit numbers and the ‘Meanwhile…’ toolkit, that have successfully been used in a number of locations, can work for your place, do connect via social media or email to the address in the header.