I’ve shared almost 100 positive #highstreet news stories from my timeline so far this month.
It’s January.
There’s 3 days more to go.
And still. Averaging 4 sent across, every day.
I get that it’s challenging in our town and city centres, that we have a huge amount still to do. But…
Surely that’s enough to warrant a sliver of good news breaking into the generally gloomster national media narrative. Surely…?
The stories I’ve shared with our good friend Laura Harris for her brilliant #HighStreetPositives campaign include:
+ Brand #retail and #hospitality openings;
+ Previously online-only businesses launching bricks & mortar;
+ New independent shops and venues or those celebrating milestones;
+ Agents and #property directors publishing requirements lists for additional locations;
+ Proactive projects and initiatives by councils, BIDs and others in their places;
+ Upbeat trading reports.
And yet…
Industry bodies stick to their long held strategy of painting the high street as being in trouble and needing help as if that’s the only way to get government attention, a majority of media outlets and analysts that feed them continue to favour ‘death of…’ stories because that’s supposed to win more clicks, and an odd collection of others chime in because it serves their anti-ruling-party politics.
So – assuming we’re not imagining the positives we’re seeing on the ground, every day – how do we turn the narrative…?
Please help. Do share cheering stories from your place or its businesses. Go…!
