🥊 Neighbouring towns. What are they…? Rivals…? Competing for customers…?
Or. Could they work together…?
🤝 Highlight each other’s strengths where they’re different. Promote each other, campaign together and encourage their businesses and town centre organisations to do the same.
It might be one has #history and #heritage buildings, a brilliant line up of #indie businesses. The other could be a service centre. It has the banks, or brands or a choice of pharmacists, opticians, phone companies. Whatever.
🪜 It might, as an example, mean the town which is dominated by indies could split its brand-sized vacant units rather than try recruit those itself in the old clone-town mode. Specialise.
We first explored this idea on a #TheVacantShopsAcademy commission with two pairs of locations in South Gloucestershire, and had a reminder in Essex where a single BID covers three locations: Brentwood, Ingatestone and Shenfield.
This week a quick visit to meet #highstreet #property colleagues in Nantwich set me wondering if there’s a potential ‘places partnership’ with Crewe.
🚈 They’re just eight minutes apart by train so close enough to consider.
🤳🏽 I’d be really interested to hear from places where you’re promoting jointly with neighbours, or think that maybe you could…
