New Wallingford pop up shop open for business

emma cooper oscar, max photo 2An online children’s clothing retailer is the first to market-test its business in Wallingford’s latest pop up shop.

Run by a mum to two children, Emma Cooper, Mon Petit Oscar – – specialise in clothes and shoes for newborns through to 7 year olds, and offers change bags, accessories and gifts. They source all their products from Spain, France, Italy and Portugal, and choose brands that are not easily available in the UK.

Town centre specialists, Flashop UK Ltd, directors, Neil Wild and Iain Nicholson, have reached agreement with the landlord of 24b St Mary’s Street to hire the former ex-Beauty Corner unit for a year as a pop up shop, in the latest phase of a Wallingford Town Council-South Oxfordshire District Council initiative. Mon Petit Oscar will be there from Saturday March 26th to Saturday April 9th. Emma, pictured with sons Max, 1 year old, and Oscar, 4 years old, says: “I am really excited to be one of the first businesses to be part of Flashshop’s latest Wallingford pop-up shop. I have been looking for a local shop opportunity like this for a long time to showcase our beautiful clothing and accessories to local residents, and this is perfect!”

Wallingford’s Mayor, Lynda Atkins, says: “I am delighted that we have another pop-up shop coming to Wallingford. It will bring a new range of merchandise to the town, and help to ensure that whatever local people want to buy is available here. We are very much looking forward to welcoming Mon Petit Oscar, and hope they will do very well indeed.”

Flashop’s Neil Wild says: “Clothes for young children were among the most popular choices when we asked shoppers and existing town centre businesses what additions they’d like to see to the retail mix in Wallingford. So we’re very pleased to welcome Emma and Mon Petit Oscar to launch our second pop up shop in the town. And we’re keen to hear from other independent retailers who fit the criteria, and would like to hire the unit in the coming weeks and months.” Would-be popupsters can contact Neil via

Flashop UK Ltd are working with Wallingford Market Town Co-ordinator, Kate Rayner, to support efforts to reduce the number of empty shops in the town centre and encourage new businesses in to further strengthen its independent core. Priority is being given to businesses that add to the mix of independents in the town, and those that strengthen Wallingford’s reputation as a shopping destination.

Flashop UK Ltd has had a unit at 29 High Street, Wallingford open as a pop up since July 2015. In December the pop up theme was further continued by returning Wallingford record store, Music Box, as it popped up in a long-term empty unit on Castle Street. Current 29 High Street pop up occupiers, Create-ability and Variety of Vintage, are working on an agreement to secure a long term lease of their own in the town under a new joint name, Sew Very Vintage.


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